Establishing yourself in the affiliate marketing world is no easy task. However, once you have, the rewards are much greater than one could usually expect. Your products and affiliate marketing sites will get you that success you want. But how do you get them to do that?
You are probably just starting out with affiliate marketing by trying your luck with just one product, or like many affiliate marketers, marketing multiple products to maximize profits. Either way, you should acknowledge the fact that the method in which you utilize your affiliate marketing sites is a major determinant of your success.
Creating unique affiliate marketing sites for your affiliate products pave the best way for maximized profits. Unique affiliate marketing sites allow for your prospects to focus highly on the certain product they need or want, or the niche in which that product belongs to. Further reasons why you should create unique affiliate marketing sites (and how these sites should look like) for your affiliate marketing ventures are stated below.
WHY CREATE UNIQUE AFFILIATE MARKETING SITES?
1. TO GET YOUR PROSPECTS FOCUS ON ONE PRODUCT. Your prospects probably landed on your page because they were specifically looking for your product. They would want to know more about the product, and considering just how patient (which isn’t much) customers can get these days, they wouldn’t want to know anything more. Imagine how they would get if you placed the descriptions of totally unrelated products beside the one they were looking for (for example, sneakers beside a computer)? You wouldn’t want to know just how much that would hurt your profits, except that since you care about your profits, you have to.
By focusing on one product at a time, you give your prospects the chance to get to know your product more. Plus, unique affiliate marketing sites are quite easy to maintain and establish: at most, a day or two to get everything (links, layout, entries, photos, etc…) right. You’d be extremely surprised just how these unique affiliate marketing sites focused on promoting a single product could bring in profits disproportionately high compared to the effort that went into making them.
2. TO GET THEM TO FOCUS ON A CERTAIN GROUP OF PRODUCT. Sometimes, customers who aren’t satisfied with the features and benefits of a product want to find other alternatives. It would be such a sad thing if you can’t provide them with that. By grouping similar products together in one unique affiliate marketing site, you can pretty much capture the market, despite all its preferences and specific needs.
The only problem with establishing unique affiliate marketing sites focused on a certain group of product is that they are much harder to do than single-product sites. The work is tedious, and you might end up having to hire someone else to do the job for you, which calls for money—money you would rather earn than spend. The trouble also is that these sites may not work right away—it may take awhile before profits come pouring in—and this could get quite a bit discouraging. If you have the patience for everything (creating the site, waiting for profits), then you could try your luck at this.
THREE QUALITIES YOR UNIQUE AFFILIATE MARKETING SITES SHOULD HAVE
It isn’t enough to know what kind of affiliate marketing site to establish. Even if your site caters to a single product or multiple ones, they have to have a certain qualities to ensure success. To encourage profits, your unique affiliate marketing site should be:
1. USER-FRIENDLY. Create affiliate marketing sites that users could find easy to navigate. Keep links and buttons within acceptable reach, and at enough frequency.
2. WELL-FORMATTED. Do with a format or a layout that does well for the product you are trying to sell. Do not ever do the mistake of creating an affiliate marketing site meant for Big Bikes (ie, Harley Davidsons) with a layout composed of butterflies and pretty flowers (this is a thing for the insane to do).
3. ORGANIZED. Keep your unique affiliate marketing sites organized by placing appropriate links where they are most likely to be seen without interfering with everything else. Categorize your links and products as well (don’t just place hundreds of your links under one category). Keeping your site organized will entice your prospects to discover more, and click away.
Tuesday, October 14, 2008
Sunday, October 12, 2008
Factors That Affect Your Affiliate Marketing Commissions
If you hate statistics and are involved in affiliate marketing, you will probably be disappointed to know that it is a very essential component to your success. For one, you will have to understand statistics in order to determine the viability of a program. You'll also need it to find out whether or not you can be hopeful regarding the financial side of your business.
Statistics will also help you determine how you can win in terms of affiliate marketing commissions, without which your program will be inadequate and your efforts useless. You'll also need to learn how to 'read' the numbers so you can maintain a sufficient balance in the factors that affect your future income.
Increasing your affiliate marketing commissions
Earnings from affiliate marketing programs come in the form of commissions, similar to the type of earnings that salespeople receive based on the sales they generate. Commissions are a type of performance-based income, in that the amount will depend on how much an affiliate can produce based on the sales brought in by his leads.
There are several factors that will affect the amount of commissions you'll earn from an affiliate marketing program. These are:
The choice of affiliate marketing program
Not every affiliate marketing program pays the same amount of commissions to its affiliates. Affiliates will have a choice of programs offering a low pay scale ranging from about 5 to 15 percent per sale or performance while others may pay as much as 60 to 75 percent, depending on the type of products or services being offered.
All things being equal, choosing the program that pays a higher commission will result to higher sales.
This can be tricky, however. If you have the niche or at least a good market following, taking advantage of affiliate marketing programs that pay higher commissions will be a no-brainer. However, if you cannot capture the desired market, you might have to experiment with a combination of programs that will bring in the kind of income that is satisfactory to you.
By maximizing your ability and opportunity and building your reputation in the process, you will be able to earn a decent income and solidify your presence at the same time.
The type of earning opportunity an affiliate program can offer will also make a difference in the amount of commissions you can hope to earn. Two-tier programs, for example, offer a better income-generating opportunity than flat programs. Two-tiers offer two income sources, generally from commissions on sales of a product or service and from recruitment of a new affiliate. Income from recruitment can either be a one-time cut (usually a flat rate) for recruiting each new member or a commission off of those members' future earnings.
Some affiliate marketing programs may also offer recurring commissions, in which an affiliate can earn each time their lead or member renews a subscription or a membership. This type of program means you can hope to earn for as long as your leads or recruits continue to use an affiliate product or service.
Since choosing these types of affiliate programs can make a huge difference in the amount of commissions you can earn from an affiliate marketing program, it makes more practical sense to consider carefully the type of future earnings you can potentially generate.
The product
Affiliate marketing commissions will also depend on the type of products or services the program offers. A product that has the misfortune to belong to a market that's already heavily saturated will be difficult to sell. On the other hand, a popular item can mean large sales if you have a strong and ready market.
Find out how you can perform based on the statistics offered by the affiliate marketing program you wish to join. ClickBank, for example, allows you to view a product's potential based on its past performance.
The market
Affiliate marketing commissions rely heavily on how effective an affiliate's sales and marketing strategies are. In many ways, they will also depend on the relative popularity of the affiliate and on the type of market he chooses to sell to. A small but highly targeted market is more likely to bring in higher commissions for an affiliate while a fairly large but generic market may not produce the same results.
The conversion period
Once you have selected the best and most profitable affiliate marketing program in terms of commissions, your next concern would be how to shorten the conversion period for your customers.
The conversion period refers to the time from which you bring in your lead until the time that he performs a desired action. This action can vary – a lead may subscribe to a service, purchase a product, participate in an online poll or become a recruit. Since the incentive that drives leads to perform a specific action can vary, conversion periods can last anywhere from a very short 24 hours to about 30 to 60 days.
Your job as an affiliate is to persuade your leads to shorten their conversion period and thus increase your affiliate marketing commissions within a reasonable amount of time.
Statistics will also help you determine how you can win in terms of affiliate marketing commissions, without which your program will be inadequate and your efforts useless. You'll also need to learn how to 'read' the numbers so you can maintain a sufficient balance in the factors that affect your future income.
Increasing your affiliate marketing commissions
Earnings from affiliate marketing programs come in the form of commissions, similar to the type of earnings that salespeople receive based on the sales they generate. Commissions are a type of performance-based income, in that the amount will depend on how much an affiliate can produce based on the sales brought in by his leads.
There are several factors that will affect the amount of commissions you'll earn from an affiliate marketing program. These are:
The choice of affiliate marketing program
Not every affiliate marketing program pays the same amount of commissions to its affiliates. Affiliates will have a choice of programs offering a low pay scale ranging from about 5 to 15 percent per sale or performance while others may pay as much as 60 to 75 percent, depending on the type of products or services being offered.
All things being equal, choosing the program that pays a higher commission will result to higher sales.
This can be tricky, however. If you have the niche or at least a good market following, taking advantage of affiliate marketing programs that pay higher commissions will be a no-brainer. However, if you cannot capture the desired market, you might have to experiment with a combination of programs that will bring in the kind of income that is satisfactory to you.
By maximizing your ability and opportunity and building your reputation in the process, you will be able to earn a decent income and solidify your presence at the same time.
The type of earning opportunity an affiliate program can offer will also make a difference in the amount of commissions you can hope to earn. Two-tier programs, for example, offer a better income-generating opportunity than flat programs. Two-tiers offer two income sources, generally from commissions on sales of a product or service and from recruitment of a new affiliate. Income from recruitment can either be a one-time cut (usually a flat rate) for recruiting each new member or a commission off of those members' future earnings.
Some affiliate marketing programs may also offer recurring commissions, in which an affiliate can earn each time their lead or member renews a subscription or a membership. This type of program means you can hope to earn for as long as your leads or recruits continue to use an affiliate product or service.
Since choosing these types of affiliate programs can make a huge difference in the amount of commissions you can earn from an affiliate marketing program, it makes more practical sense to consider carefully the type of future earnings you can potentially generate.
The product
Affiliate marketing commissions will also depend on the type of products or services the program offers. A product that has the misfortune to belong to a market that's already heavily saturated will be difficult to sell. On the other hand, a popular item can mean large sales if you have a strong and ready market.
Find out how you can perform based on the statistics offered by the affiliate marketing program you wish to join. ClickBank, for example, allows you to view a product's potential based on its past performance.
The market
Affiliate marketing commissions rely heavily on how effective an affiliate's sales and marketing strategies are. In many ways, they will also depend on the relative popularity of the affiliate and on the type of market he chooses to sell to. A small but highly targeted market is more likely to bring in higher commissions for an affiliate while a fairly large but generic market may not produce the same results.
The conversion period
Once you have selected the best and most profitable affiliate marketing program in terms of commissions, your next concern would be how to shorten the conversion period for your customers.
The conversion period refers to the time from which you bring in your lead until the time that he performs a desired action. This action can vary – a lead may subscribe to a service, purchase a product, participate in an online poll or become a recruit. Since the incentive that drives leads to perform a specific action can vary, conversion periods can last anywhere from a very short 24 hours to about 30 to 60 days.
Your job as an affiliate is to persuade your leads to shorten their conversion period and thus increase your affiliate marketing commissions within a reasonable amount of time.
How to Be an Affiliate Marketing Rockstar?
Have you been living the rat race life for quite a while and now you've grown tired of the boss breathing down your neck and the exhausting office politics? Or maybe you simply need an extra source of income? Whatever your reason may be, if you want some good decent income going your bank account's way, doing affiliate marketing can be a very viable path to follow.
What exactly is affiliate marketing? It is a technique posing as a business opportunity that lets those with entrepreneurial spirit explore the world of passive income through marketing products for other businesses. You can earn through commissions.
So if you think you'd like to give affiliate marketing a try, how do you ensure your success in this field? Here are some very important tips you should follow:
- Choose your niche well
One of the most important factors to consider in doing affiliate marketing is choosing the best affiliate company or products to market. It can make or break your earnings. If you have a certain field that you're most interested in, the easier you can go through the process of deciding what affiliate program to join. So start making a list of your interests and see what affiliate programs come up from that list.
- Create a website that gets followed
One of the best ways to make the most bucks in affiliate marketing is through the creation of well-designed websites. Make sure that your site is easy to navigate and compels targeted visitors to convert - either to sign up under you as referrals or to purchase the products you are marketing. A quality landing page that has a call to action for your targeted visitors to do what you need them to do has excellent content that can either be texts that reviews the product, a video tutorial that lets visitors learns how to benefit and use the product well and a very conspicuous opt-in form.
- Use the power of freebies
Useful content is what you can use in making the word free mean money to you. When you offer free content, like say, free reports, when the right people get hold of this report, it can translate to more referrals or purchases.
- Learn how to get targeted traffic to your site
You can't benefit from your well-designed website, no matter how good your content and freebies are if you don't have the right visitors. So how do you drive targeted visitors to your site? You can do off-page search engine optimization or also known as link building. Whether use blogging, social networking and word of the mouth just to get the attention of the right people.
There are different ways on how you can successfully make people go to your site through this means - article marketing or the use of written content and submitting it to directories for publishers to pick it up and drive people to your site, you can set up and maintain social network accounts and let people know about your affiliate sites, or you can tap on your contacts - especially the new media savvy ones like popular bloggers and or community managers to spread the word about your sites.
If you follow all of the abovementioned bits of advice, it will be hard for you to fail as an affiliate marketer.
What exactly is affiliate marketing? It is a technique posing as a business opportunity that lets those with entrepreneurial spirit explore the world of passive income through marketing products for other businesses. You can earn through commissions.
So if you think you'd like to give affiliate marketing a try, how do you ensure your success in this field? Here are some very important tips you should follow:
- Choose your niche well
One of the most important factors to consider in doing affiliate marketing is choosing the best affiliate company or products to market. It can make or break your earnings. If you have a certain field that you're most interested in, the easier you can go through the process of deciding what affiliate program to join. So start making a list of your interests and see what affiliate programs come up from that list.
- Create a website that gets followed
One of the best ways to make the most bucks in affiliate marketing is through the creation of well-designed websites. Make sure that your site is easy to navigate and compels targeted visitors to convert - either to sign up under you as referrals or to purchase the products you are marketing. A quality landing page that has a call to action for your targeted visitors to do what you need them to do has excellent content that can either be texts that reviews the product, a video tutorial that lets visitors learns how to benefit and use the product well and a very conspicuous opt-in form.
- Use the power of freebies
Useful content is what you can use in making the word free mean money to you. When you offer free content, like say, free reports, when the right people get hold of this report, it can translate to more referrals or purchases.
- Learn how to get targeted traffic to your site
You can't benefit from your well-designed website, no matter how good your content and freebies are if you don't have the right visitors. So how do you drive targeted visitors to your site? You can do off-page search engine optimization or also known as link building. Whether use blogging, social networking and word of the mouth just to get the attention of the right people.
There are different ways on how you can successfully make people go to your site through this means - article marketing or the use of written content and submitting it to directories for publishers to pick it up and drive people to your site, you can set up and maintain social network accounts and let people know about your affiliate sites, or you can tap on your contacts - especially the new media savvy ones like popular bloggers and or community managers to spread the word about your sites.
If you follow all of the abovementioned bits of advice, it will be hard for you to fail as an affiliate marketer.
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